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4 Marketing Campaign Success Influencing Features that are Missing in Today’s Marketing Automation Platforms

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If you are a marketer looking to find a good marketing automation platform to help you run marketing campaigns at scale, you will discover that most platforms offer similar features. All of today’s marketing automation / campaign management platforms give you the ability to upload lists, create segments, send cross-channel communication, nurture them and track…

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The definitive guide to maximizing campaign responses

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Automate Your Marketing Most marketing campaigns today, even the ones targeted at existing customers, get only about a 1% response. What is even worse is that some marketers treat this 1% response and 10% conversion from those responses as cause for celebration, ignoring the fact that their campaigns are rejected by 99.9% of their customers.…

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Sharpen Segmentation to Maximize Responses to Campaigns

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Sharpen Segmentation to Maximize Responses to Campaigns Hey there! Welcome to Acquigo blog. The first and foremost step in campaign management is defining the goal along with the segment that you want to target. We hope that you have moved from demographic to behavioural segmentation. If you haven’t, its time you did. But do we…

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