How it works
Working with Acquigo is as Simple as 1, 2, 3 …
Configuration
- You provide API access to systems and customer master files.
- An Acquigo expert maps data fields.
- Acquigo creates micro-segments and campaigns automatically.
Campaign Creation
- View recommended campaigns on the Dashboard.
- Select campaigns you wish to run.
- Choose channel(s) for communication
- Pick the date(s) for your campaign launch.
- Review your selections and confirm.
Communication Development
- Choose a template from various options for each channel.
- Customize content, if required.
- Review and save.
- Select a landing page from the choices offered.
- Review the changes made and confirm.
Automatic Execution, Reporting and Optimization
- Acquigo adds tracking codes to creatives and landing pages automatically.
- It then executes each campaign on scheduled date(s).
- It captures data and creates reports.
- And updates optimization variables.
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