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Sharpen Segmentation to Maximize Responses to Campaigns


Sharpen Segmentation to Maximize Responses to Campaigns Hey there! Welcome to Acquigo blog. The first and foremost step in campaign management is defining the goal along with the segment that you want to target. We hope that you have moved from demographic to behavioural segmentation. If you haven’t, its time you did. But do we…

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Automate Your Marketing

Automate Your Marketing Picture this – you want a book and you log onto The minute you search for Jane Eyre, Amazon gives you a list of other books, telling you that these are books that “customers who bought this also bought” those. As if that was not enough, there is another smaller list…

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Banking 2.0

Banking 2.0 Some things don’t change. Some things do. A bank takes in funds (deposits) and lends them to those who need it. They serve as intermediaries between depositors who have money and borrowers who need funds. Banks also help in moving funds around – either from buyers to sellers or employers to employees or…

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