Posts by Acquigo Admin
15 Behavioural Campaign-Ideas for Bank Marketers
Banking 2.0 Hello! Welcome to the Acquigo blog. Are you a bank marketer with the responsibility of running 1:1 marketing campaigns targeted at your customers? Your expectation of your customers is that they would use your bank’s account as their primary one for credit and debit transactions while maintaining a decent balance so you would…
Read More4 Marketing Campaign Success Influencing Features that are Missing in Today’s Marketing Automation Platforms
If you are a marketer looking to find a good marketing automation platform to help you run marketing campaigns at scale, you will discover that most platforms offer similar features. All of today’s marketing automation / campaign management platforms give you the ability to upload lists, create segments, send cross-channel communication, nurture them and track…
Read MoreThe definitive guide to maximizing campaign responses
Automate Your Marketing Most marketing campaigns today, even the ones targeted at existing customers, get only about a 1% response. What is even worse is that some marketers treat this 1% response and 10% conversion from those responses as cause for celebration, ignoring the fact that their campaigns are rejected by 99.9% of their customers.…
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