Now that Acquigo has intelligently micro-segmented your customer-base, each segment needs a finely-crafted, relevant creative.
You need a Creative factory that can design and deliver creatives at scale.
Acquigo has one – the one we call the Marketing Portal – which can help pre-define creative approaches for each recommended action which will influence users to take the desired next step.
Approach-definition usually starts with the email channel, and it requires you to enter the following information.
Subject Line
Banner Headline, Sub-Headline and CTA
Lead-in Text
Section, Sub-Section and CTA
Disclaimer
Acquigo's built-in algorithms place all this information in the respective slots in the email templates.
The real magic is that the algorithms are intelligent enough to pick up the right copy unit and convert it into content for the other channels such as SMS, Push Notifications, Direct Mail and Voice.
This saves a significant amount of time as you do not need to create anything for the other channels from scratch. Instead, you can just edit this without leaving the interface and also without the help of a designer / agency.
Once this one-time activity is done, whenever you want to launch a campaign, you only need to select your preferred approach. The final personalized creative will be ready in a matter of minutes.
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