When you send a campaign to a customer only once, it can go un-noticed. If you send the same campaign multiple times, you end up spamming them and create campaign fatigue.
Acquigo overcomes this problem with the Multiple Exposure feature which allows you to run 3 exposures of the campaign, with different communication on each of them.
The first exposure introduces the offering and why it is relevant for the customers.
The second exposure explains the benefits that come with the offer.
The third exposure explains why the offering from the brand is best-suited for each customer.
This way, Acquigo ensures that the customers are neither ignored nor bombarded with messages, all the while ensuring the message reaches customers at the right time.
To begin with Acquigo does 3-exposures per campaign by default. But when more data about customer responses to campaigns kicks in, the algorithms automatically optimize this number to one that is highly effective for your customer base.
If you wish to increase exposure limits for specific campaigns, you can raise a request and Acquigo will accommodate this into the scheme of things.