10X Marketing Campaign Effectiveness
Marketing Campaign Effectivenes
Achieving 10X effectiveness on marketing campaigns is a function of two key parameters viz relevance and scale.
Driving Relevance
Acquigo drives relevance on marketing campaigns and generates responses in the range of 10-40% by doing the below, algorithmically.
Dissecting customer and transaction data to identify different behaviours exhibited by customers
Grouping customers with similar behaviours at a micro level and coming up with hundreds of micro-segments interactively presented
Recommending hundreds of marketing actions for each micro-segment that are highly relevant. These actions are targeted at a wide range of marketing life stage goals applicable for each product.
Presenting context-driven omnichannel communication i.e. imagery and copy that are highly relevant and personalized to the micro-segments' characteristics
Driving Scale
Acquigo drives scale by providing you the ability to run hundreds of unique campaigns with the click of a button. Acquigo provides this by doing the below algorithmically.
Providing the ability to choose approaches and develop creatives and landing pages in a matter of minutes on the Marketing Portal module
Automatic addition of tracking codes on creative and landing pages with built-in tag management module
Automatic execution of omnichannel campaigns with schedulers
Automatic optimization of responses by optimizing hundreds of variables with the Auto-Pilot module
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