Conventional personalization enables you to address customers by their first names. Acquigo goes beyond that and takes you to the realm of hyper-personalization. When it comes to campaigns, creative communication and delivery channels.
Acquigo hyper-personalizes campaigns by making sure that they are highly relevant to the customers they are sent to. Every campaign is based on customer-needs and not business pressures and targets.
Every communication has contextual imagery and highly-relevant copy along with the reasoning behind sending a particular offer.
For example if a customer had $50,000 in his checking account, the communication to him would be along the lines of "you can get $100 every month as interest when you move the amount into a term deposit."
Different customers respond to campaigns sent on different channels differently. Acquigo lets you choose channels that each customer would prefer. Communication is no longer channel-based but customer-centric.