How Acquigo Differs From Other Marketing Clouds
How Acquigo Differs From Other Marketing Clouds
All marketing automation platforms, including the leading ones, expect the user to conceptualize and execute campaigns by going through a series of tasks.
Definition of the segmentation criteria
Identification of data variables required to define the segments
The discovery of the location of those variables - be it data lake / data warehouse / data mart
The listing of various queries with which to segment customers
The design of campaigns using a flowchart-based journey format, the execution of queries and the generation of lists
The de-duplication of selected customers
Doing all of this can easily take more than two weeks. Moreover the most important activity in campaign management, i.e. the definition of segmentation criteria, is largely done intuitively at best.
This results in responses in the range of just 1-2%.
Acquigo automates every single aspect of campaign design.
Acquigo automatically analyses customer behaviour and divides the entire customer-base into hundreds of micro-segments.
Acquigo also provides hundreds of marketing actions which will result in growth, retention, engagement or satisfaction.
Each micro-segment is then mapped to highly relevant next best actions.
Acquigo also makes the whole creative process, quick and seamless.
Once creatives are developed, Acquigo automatically adds tracking codes, executes campaigns, tracks responses and optimizes each one.
To execute campaigns with Acquigo, you don't need to design complex flowchart-based journeys. All you need to do is select the recommended action that you want to take against a specific micro-segment and apply demographic and psychographic filters over behaviourally-identified segments. The entire activity takes only a few clicks.
This results in brands being empowered to run hundreds of highly-relevant campaigns at any given point of time which generate responses in the range of 10-40%!
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