Banks and FIN-tech

Banking 2.0 There are two ways marketers go about marketing to their existing customers. The first type of marketers (a large percentage) craft campaigns based on products that they plan to focus on, for that particular quarter and run cross-sell campaigns to all customers who currently don’t own them. A few of them may go…

A Quick & Easy Way To Cross Selling In A Bank – An Infographic When it comes to finding the right kind of customers to cross sell to, Banks can be in a quandary! Who are the ones who are likely to buy what you are selling? And how can you find them? Here is…