For each micro-segment Acquigo creates, there are hundreds of pre-built marketing actions that will result in engagement, growth, satisfaction and retention.
These actions are algorithmically mapped to the micro-segments and are presented as campaigns.
All customers that are eligible for each of these campaigns, will find the communication highly relevant resulting in responses in the
range of 10-40%.
Acquigo understands the heterogeneity between businesses and is flexible enough to customize the marketing actions to suit various verticals. Once you subscribe to Acquigo, we will modify these actions and priorities to suit your business goals.
The objective of the campaign recommendations engine is to automate the entire campaign design process that involves goal and target audience definition, campaign journey design, query building, list generation and de-duplication.
Normally this whole process can take anywhere
between 1-2 weeks. However, the campaign recommendations engine simplifies the entire activity to execute campaigns in just a few clicks.