Accelerated Communication Design
Maximize Reach and Relevance with Accelerated Communication Design
Conventional creative development process for email and landing pages usually involves briefing, ideation, imagery identification, stock image purchase, copy development, visual design, UI development, landing page development, tracking code generation and deployment and quality check.
The entire activity usually takes about 3-5 days. When creative is required for additional channels such as SMS, Mobile Push etc. the TAT will still go north.
When you take a week or more to generate one creative, it is not a problem if you send brute force one-size-fits-all creatives.
But when you have the capability to intelligently micro-segment your customers and have the ability to run hundreds of campaigns with Acquigo, each segment needs a finely crafted creative most relevant for that segment.
This needs a creative engine that can design and deliver creatives at scale and Acquigo exactly has one. We call it Marketing Portal inside.
How Marketing Portal Accelerates Communication Design
We understand the role of creative in persuading users. Marketing Portal allows you to pre-define creative approaches for each recommended action that will influence users to take intended action.
Approach definition usually starts with email channel and it requires you to enter the below.
- Subject line
- Banner headline, Sub-headline and CTA
- Lead in text
- Section, sub-section and CTA
Once the required details are entered, Acquigo's built-in algorithms place those details on relevant places on the built-in email templates.
This isn't the magic. The real magic is that the algorithms are intelligent enough to pick up appropriate copy unit and automatically decide content for other channels such as SMS, Push Notifications, Direct Mail and Voice.
This saves a significant time to create creative / communication for those channels from the scratch. Instead, you may just edit them without leaving the interface and also without the help of a designer / agency.
Once this one time activity is completed, whenever you want to launch a campaign, you only want to select your preferred approach. The final personalized creative will be ready in a matter of minutes.
Your product may have multiple benefits. So define multiple approaches where one benefit is emphasized in one approach. Define approaches in such a way that you are emphasizing the benefit that the customers in selected micro-segment may perceive as most valuable.
In addition to this, to expedite the creative development, there will be a one- time brand customization that will be performed during integration. This is aimed at automating specific redundant activities in creative development. This involves the below,
Uploading your brand style guide / CSS for email, direct mail and landing pages
Uploading your brand's logo
Compliance level restrictions on which customer micro-segments can view certain information
Once the approaches are selected and creative and landing pages get assembled for the campaign, Acquigo automatically generates and adds tracking codes with custom parameters in the background to track the performance of campaign. This further speeds up creative development.
By above ways Acquigo accelerates the creative development process and also radically brings down the creative development turnaround time from 3-5 days to less than 15 minutes.
As a result you can develop highly relevant communication to the micro- segments at scale.
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