Accelerated Campaign
Accelerated Campaign
Maximize Reach and Growth Opportunities With
Accelerated Campaign Design
Maximize Reach and Growth Opportunities With Accelerated Campaign Design
Campaign Management is a sequential process covering Campaign Design, Communication Design, Execution and Optimization.
This post is about how Acquigo accelerates the campaign design.
Campaign Design usually involves the below sequential activities
Goal Definition
What is the business objective that the brand wants to achieve through this campaign
Target Audience Definition
Which segment of the customer base that needs to be targeted for the campaign
Campaign
Journey Design
Specify how the campaign would flow.
On which channel the campaign will start?
When a new channel will be used?
How many times campaign will be relayed to a customer?
What action to take when the customer responds / not responds.
Query Building
How to segment those customers?
What data points to be used for segmentation?
Where in the data lake / data warehouse / data mart / databases these data points are located? And then developing queries to aggregate the data points from multiple tables to filter out the eligible customers that form the segment.
List Generation
Execution of queries to generate the list of eligible customers along with details that may be required for contact and personalization such as first name, email address, mobile number etc.
De-duplication
Removing customers from the generated list that have unsubscribed as well as customers that have already the received the maximum number of campaigns in a specific time frame as per the contact governance policy.
The entire process of goal definition to list generation and de-duplicating the list takes a minimum of 5-7 days for each campaign. Not more than a handful new campaigns can be developed in a month. This inhibits scale.
Acquigo automates each and every activity of campaign design.
This results in brands getting the power to run hundreds of campaigns at any given point of time.
Below is how Acquigo accelerates campaign design at each step.
Goal Definition
Acquigo provides a comprehensive list of marketing objectives covering growth, retention, engagement and satisfaction. These objectives are further mapped to individual campaigns that can be readily used.
Target Audience Definition
Acquigo comes with hundreds of built-in customer micro-segments that are mapped with appropriate next best actions. You can just select the micro-segment that you want to target and the recommended action in just a click.
Campaign Journey design
Acquigo comes with hundreds of built-in customer micro-segments that are mapped with appropriate next best actions. You can just select the micro-segment that you want to target and the recommended action in just a click.
Once the above activities are complete, Acquigo does the remaining set of campaign design activities automatically, without any human involvement.
Query Building
Acquigo's algorithms take care of the data processing, variable definitions and micro-segment creation and customer selection, all by itself.
List Generation
To ensure data privacy, customer list is not made available to anyone that uses Acquigo. These data automatically get passed to required communication systems over API. Again without any human involvement.
De-duplication
Acquigo's algorithms automatically implement the contact governance policy that get defined during integration. This will ensure the customers are not over contacted.
Unlike conventional campaign management, the entire campaign design activity in Acquigo doesn't take several days. It only takes a few clicks and less than 15 minutes of time. By this way, Acquigo accelerates campaign design and empowers brands to maximize reach and growth opportunities.
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