Simplify Marketing Desicions with Abstracted Marketing Strategies

Simplify Marketing Desicions with Abstracted Marketing Strategies

Marketing technologies are usually sold to Marketing Leaders. However, rarely do senior leaders use these tools.

Most operational marketing people who actually use the tools don't have the strategic clarity on how to segment, plan and optimize marketing campaigns that will drive maximum impact and revenue growth.

Determining marketing goals in line with customer behaviours and needs, while aligning with business objectives and goals is a complex activity and no tool in the world solves this problem directly.

Simplify Marketing Desicions with Abstracted Marketing Strategies

All marketing automation platforms, including the leading one expect the platform end user to strategize on campaigns. These platforms need the end users to translate the strategy in to campaign logic and design campaign flows, usually using flowchart model. Once done, these platforms neatly execute the campaign.

However, with operational marketing people lacking strategic clarity on customer behaviour led segmentation and aligning campaign objectives with brand goals, they safely end up creating a bunch of cross-sell campaigns based on business pressures.

Acquigo comes up with sophisticated algorithms derived from running 97,000+ campaigns over 15 years targeted at 1 billion consumers across a range of industries.

These marketing algorithms identify customer behaviours and profiles hidden in your data to determine hundreds of profitable micro-segments, recommends the right marketing strategy for each segment, and also optimises for response.

Acquigo don't require marketing operations resources to make any strategic decision. With Acquigo, even junior most resources in your organization can execute campaigns without depending on senior marketing leaders.

What Make Us Eligible To Do This?

We are a pioneer in bringing Marketing Automation to India for one of our oldest clients, HDFC Bank, way back in 2004.

We established a 1:1 marketing framework for the Bank, when the concept itself was in its nascent stages.

Since then, we have conceptualized and executed over 97,000 campaigns for over 100 clients across diverse verticals such as Banking, Insurance, Retail, Telco, Automobile, Realty etc.

With these campaigns, we have touched over a billion people and have got over 10 million responses, making us the right candidate to build something on this space.

Over the years, we realized if we could bring all of our learnings in to one platform and reduce the dependency on end users to make strategic marketing decisions, it would be a great asset to the brands. And we have successfully managed to do this in Acquigo.

Illustration of Abstracted Marketing Strategies

Due to lack of strategic marketing and customer behaviour thinking, most platform end users end up creating bunch of cross-sell campaigns.

Acquigo overcomes this by coming up with hundreds of behaviour based pre-built campaigns covering the below marketing objectives.

Onboarding

Activation

Retention

Cross-sell

Up-sell

Engagement

Re-activation

Winback

Advocacy

Awarness

Loyalty

Usage

Very often, the operational marketing people find it incredibly hard to segment customers based on behaviour and map actions to meet their needs.

Acquigo's algorithms automatically identify profitable micro-segments in your customer base and present you not just hundreds of built-in customer micro-segments, it also map appropriate next best action for each customer micro-segment and present them as campaigns that can be launched in just a few clicks.

Very often, the operational marketing people lack clarity on how many times a campaign should be exposed to a customer. Sometimes they expose very few times limiting awareness. Sometimes they do it too many times resulting in campaign fatigue. By applying the concept of Multiple Exposures in the platform, Acquigo exposes three different communications for a same goal so that maximum exposure and response is achieved.

By these ways we have abstracted the marketing strategies and made it simple for platform end users to run campaigns without the help of senior marketing leaders.

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